01 PITCH · AI-POWERED PROPOSAL TEAM
Paste a client’s website. Four AI specialists research the market, define the positioning, build the media plan and develop creative directions—then export everything as an editable PPTX.
Strategy is shaping the narrativeMapping 2 ICPs to 4 priority messages
THE BLANK-DECK PROBLEM
The expertise matters. Repeating the same research, organization and slide assembly does not.
01Research starts from zero
02Strategy depends on one person
03Budget plans are rebuilt manually
04Creative receives too little time
05Client revisions affect the entire deck
06Final slides are assembled under pressure
THE MERVIN WORKFLOW
Research is handed to strategy. Strategy shapes media. Media gives creative a real brief. Every output arrives with context.
Meet the complete pitch team →FOUR SPECIALISTS / ONE HANDOFF
Each specialist receives the previous specialist’s output, completes a defined task, and hands structured work to the next stage.
Turns the client website and public sources into a traceable market brief.
↳ Client URL
↳ Public market sources
↳ Competitor activity
· Read website
· Map category
· Research competitors
· Verify sources
Transforms research into an ICP, positioning and message architecture.
Inspired by established positioning frameworks.
↳ Research brief
↳ Competitive alternatives
↳ Brand language
· Define ICP
· Map unique value
· Choose category
· Prioritize messages
Converts strategy into a mathematically consistent channel and measurement plan.
↳ ICP
↳ Campaign strategy
↳ Budget constraints
· Build funnel
· Allocate budget
· Set audiences
· Define KPI logic
Develops concepts, platform-ready copy and production directions from the strategy.
↳ Message hierarchy
↳ Channel specs
↳ Audience insights
· Set territories
· Write hooks
· Adapt by platform
· Build image prompts
FROM URL TO PROPOSAL
A six-stage walkthrough using a fictional brand. Explore each stage to see how inputs become structured proposal work.
LIVE STAGE OUTPUT
FACT Public website language indicates a team collaboration product.
INFERENCE The clearest initial ICP may be operations-led teams with fragmented reporting.
ASSUMPTION Monthly paid media budget set to NT$300,000 for planning.
PROPOSAL VIEWER
Not eighteen identical cards. A real proposal structure with source context, working assumptions, tables, matrices and creative directions.
CONVERSATIONAL EDITING
Ask a question without changing the deck—or revise the brief and let Mervin update only the work that depends on it.
Intelligencepreserved
LOCKEDStrategypreserved
LOCKEDMediarecalculating
ACTIVECreativereviewing
ACTIVEUPDATE PLANUpdated 4 affected slides. All unrelated research and strategy sections were preserved.
PPTX EXPORT
Export a 16:9 PowerPoint with editable supported elements, clear source context and the full proposal sequence.
01Keep workingEdit supported text and charts in PowerPoint.
02Keep contextSources and assumptions travel with the deck.
03Walk into the roomStart from a complete narrative, not chat output.
This interaction demonstrates export states. It does not download a fabricated file.
CORE CAPABILITIES
Competitive intelligence, brand strategy, media planning and creative development work in sequence.
Change a budget, competitor or target. Mervin identifies the affected proposal sections.
The output follows a complete proposal narrative instead of returning a long AI answer.
Export the finished proposal, continue editing and take it into the client meeting.
BUILT FOR PITCH WORK
Build higher-quality new-business drafts faster and give every team a consistent strategic method.
Deliver a complete proposal without staffing separate research, media and creative teams.
Move from market understanding to an executable plan while wearing fewer hats at once.
THE DIFFERENCE
Mervin begins with evidence and structure, then builds the presentation around the decisions that matter.
Blank page → deadline pressure
Prompt → generic slides
URL → structured proposal
CURRENT PRODUCT STATUS
The production capabilities represented by the Mervin Pitch workflow.
FAQ / THE PRACTICAL DETAILS
Specific answers about sources, revisions, export behavior and the role of professional judgment.
Mervin reads public pages to identify the offer, product structure, business model, target-market clues and brand language. Extracted facts remain separate from Mervin’s inferences and planning assumptions.
When live research is enabled, Mervin searches current public sources and records the publisher, URL and retrieval date. If a source cannot be verified, the deck labels it as an assumption or ‘Insufficient public data’.
Benchmarks must come from reviewable public or connected data sources. Mervin never invents a benchmark to fill a slide, and each figure keeps its market, currency and observation period.
Yes. Sources appear beside the relevant proposal section and can also be included in the exported deck. Facts, inferences and strategic assumptions use different labels.
It looks for companies serving a comparable audience, category or job-to-be-done, then explains why each alternative was included. You can replace or remove a competitor before finalizing the proposal.
Yes. A budget change recalculates the media allocation, funnel split and dependent KPI slides while preserving unrelated research and positioning work.
No. The intent router identifies the request, maps its dependencies and reruns only affected specialists and proposal sections. A full regeneration happens only when you request it or the brief changes fundamentally.
Supported text elements are exported as editable PowerPoint text. Editable charts are shown as available only when the current export engine supports that chart type; this page does not treat flattened images as editable objects.
No. It completes the time-consuming research, organization, calculation and first-draft work. A marketer still reviews assumptions, makes judgment calls and owns the client recommendation.
Agency-specific structures depend on the configuration available in the connected product workspace. The standard workflow shown here follows research, positioning, media and creative in sequence.
Timing depends on site size, research depth and source availability. The product shows live stage progress rather than promising a fixed completion time.
The interface and generated output can be localized by the connected product configuration. Language availability should be confirmed for the workspace before a client deadline.
Storage and retention depend on the deployed product environment and workspace policy. Confirm the applicable data-processing and retention settings before entering confidential client information.
Yes. Start with the client website, then add the current brief, budget, known competitors and existing strategy. Mervin can use those as constraints instead of starting from a blank proposal.
YOUR NEXT PITCH STARTS HERE
Give Mervin a website. The AI team will research, position, plan and create the first proposal for you.