A MERVIN PRODUCT · BETA

Your ad performance. Verified.

Connect Meta or Google Ads through official OAuth. MervinTalent turns 12 months of platform-sourced performance into a privacy-controlled profile you can share on LinkedIn, résumés and client proposals.

Prove the work. Protect the client.

Official OAuth connectionNo manual performance entryClient names hidden by defaultRevoke access anytime
PUBLIC PROFILE PREVIEW LIVE DEMO
FICTIONAL DEMO PROFILE
MTmervin.talent/alex-chen-demoShare profile
AC
PUBLIC PERFORMANCE PROFILE

Alex Chen

Performance Marketing Specialist

Taipei · Open to remote
Platform data verified

Performance imported through connected advertising accounts. Not manually entered.

Meta AdsGoogle Ads12 MO COVERAGE
COMPARABLE COHORT82ndpercentile

E-commerce ROAS · Consumer retail

SPEND RANGEUS$25k–50k / month
LAST VERIFIED10 Jul 2026
PRIVACYClient identity hidden
Meta AdsGoogle SearchPerformance MaxE-commerceLead generation+2 skills
DATA SOURCEOfficial OAuth
PUBLIC BY DEFAULTProof, not clients
01Meta Ads02Google Ads0312-month coverage04Seven metric families05Industry benchmarks06Privacy-controlled sharing
THE PROOF PROBLEM

Screenshots are not a résumé.

Your strongest work is often protected by an NDA. MervinTalent separates evidence from confidential account detail.

01

Screenshot-based proof

  • Can be edited
  • Often missing context
  • Hard to verify
  • May expose confidential data
  • Becomes outdated
02

Self-reported résumé

  • Numbers cannot be checked
  • Objectives get mixed
  • No industry comparison
  • No source or date
  • Hard to interpret
03MervinTalent profile
  • Imported from connected platforms
  • Not manually entered
  • Classified by objective
  • Compared with relevant cohorts
  • Client details hidden by default
  • Shared through a public link
DATA PROVENANCE

See where every credential comes from.

Each public field carries a clear source label, so viewers know what the platform supplied, what AI organized and what the owner wrote.

01Meta / Google Ads+

The advertising platform remains the source of performance data. MervinTalent is not an endorsement by Meta or Google.

02Official OAuth+

You authorize access through the platform’s own consent flow. MervinTalent never asks for your advertising-platform password.

03Read performance data+

Eligible account and campaign performance is imported under the permissions granted by the connected user.

04Normalize 12-month history+

Dates, currencies, objectives and conversion signals are aligned so observations can be evaluated consistently.

05Classify metric family+

Signals are grouped into an appropriate metric family. Low-confidence classifications are held for review.

06Compare eligible cohort+

Only sufficiently similar, aggregated observations are used. Small cohorts do not receive a percentile.

07Apply privacy settings+

Client names, account IDs, exact spend and exact performance stay hidden by default.

08Publish profile+

You review the classifications and public fields before a shareable profile becomes visible.

Verified from activity

Platform verified

Imported from a connected advertising platform and not editable in MervinTalent.

AI classified

AI classified

Inferred from conversion events, industry, objective and budget-range signals.

Self-reported

Self-reported

Profile details such as bio, title and preferred work type provided by the owner.

PUBLIC PROFILE ANATOMY

A profile anyone can understand
in one glance.

Source, recency, coverage, context and privacy remain visible—without turning seven different objectives into one misleading score.

FICTIONAL DEMO PROFILE
MTmervin.talent/alex-chen-demoShare profile
AC
PUBLIC PERFORMANCE PROFILE

Alex Chen

Performance Marketing Specialist

Taipei · Open to remote
Platform data verified

Performance imported through connected advertising accounts. Not manually entered.

Meta AdsGoogle Ads12 MO COVERAGE
COMPARABLE COHORT82ndpercentile

E-commerce ROAS · Consumer retail

SPEND RANGEUS$25k–50k / month
LAST VERIFIED10 Jul 2026
PRIVACYClient identity hidden
Meta AdsGoogle SearchPerformance MaxE-commerceLead generation+2 skills
01
Identity

Role, location and owner-provided context

02
Verification

Connection state, source and last verified date

03
Coverage

Eligible period and connected-account count

04
Performance

Separate metric families with cohort percentiles

05
Privacy

A plain-language summary of what stays hidden

Open full sample profile ↗
SEVEN METRIC FAMILIES

Different objectives.
Different evidence.

MervinTalent classifies eligible performance before comparison. A lead CPL is never blended into a commerce ROAS score.

01ROAS

E-commerce ROAS

Classified from purchase events, revenue and conversion value linked to commerce objectives.

PurchaseRevenueConversion value
Primary comparison
Return on ad spend
Direction
Higher is better
Objective
Online sales and catalog commerce
IF DATA IS INSUFFICIENT

Held back when purchase value or eligible spend coverage is incomplete.

02CPL

Lead generation CPL

Classified from lead, form-submission and qualified-inquiry conversion events.

LeadForm submissionQualified inquiry
Primary comparison
Cost per eligible lead
Direction
Lower is better
Objective
Lead capture and qualified demand
IF DATA IS INSUFFICIENT

Held back when lead definitions or minimum conversion volume are unclear.

03CPM

Brand awareness CPM

Classified from reach, impression and awareness-focused delivery signals.

ReachImpressionsAwareness
Primary comparison
Cost per 1,000 impressions
Direction
Lower is better
Objective
Awareness and efficient reach
IF DATA IS INSUFFICIENT

Held back when delivery volume is too low for a stable comparison.

04CPC

Website traffic CPC

Classified from landing-page views, link clicks and website-visit objectives.

Landing page viewLink clickWebsite visit
Primary comparison
Cost per eligible click
Direction
Lower is better
Objective
Qualified website traffic
IF DATA IS INSUFFICIENT

Held back when click and landing-page signals cannot be compared reliably.

05CPI

App installation CPI

Classified from app-install and first-open events tied to acquisition campaigns.

App installFirst open
Primary comparison
Cost per install
Direction
Lower is better
Objective
Mobile app acquisition
IF DATA IS INSUFFICIENT

Held back when app attribution or install volume does not meet eligibility rules.

06CPS

Subscription CPS

Classified from paid subscription, trial-conversion and recurring-plan signup events.

Paid subscriptionTrial conversionPlan signup
Primary comparison
Cost per subscription
Direction
Lower is better
Objective
Subscription acquisition
IF DATA IS INSUFFICIENT

Held back when trial and paid-subscription events cannot be separated.

07F-ROAS

Fundraising ROAS

Classified from donation events and fundraising conversion value—not commerce revenue.

DonationFundraising value
Primary comparison
Donation return on ad spend
Direction
Higher is better
Objective
Donation and fundraising campaigns
IF DATA IS INSUFFICIENT

Held back when donation value or campaign-purpose evidence is incomplete.

COMPARABLE BENCHMARKS

Performance only means something in context.

The same ROAS can mean something different across industries, platforms, markets, budgets, seasons and campaign objectives.

HOW A COHORT IS BUILT
IndustryMetric familyPlatformMarketBudget rangeTime periodCampaign objective
Eligible sample size 486Evaluation period Jul 2025 — Jun 2026Last updated 08 Jul 2026Data sufficiency Eligible
Read methodology summary ↗
METRIC FAMILY

Brand awareness CPM

Verified from activity
Benchmark unavailable

Insufficient comparable data. No ranking is generated.

Industry
Consumer retail
Platform
Meta Ads
Spend range
US$5k–10k / month
Data coverage
3 eligible months
Metric direction
Lower is better
Data freshness
Verified 3 days ago
Comparable cohort22 eligible observations

Consumer retail · Meta Ads · Taiwan · US$5k–10k monthly · Awareness objective

Exact CPM hiddenAggregated benchmark · Demo data
PRIVACY CONTROL CENTER

Show the proof, not the client.

You decide what becomes public. Client names and exact account data stay hidden by default.

PUBLIC VISIBILITY

Public profile · Demo

LIVE PREVIEW
Client nameHiddenAccount IDNever public

Privacy defaults loaded · Interactive demo only—no account action is performed.

Public profile preview
FICTIONAL DEMO PROFILE
AC

Alex Chen

Performance Marketing Specialist

Platform data verified
PLATFORMMeta Ads
INDUSTRYConsumer retail
SPENDUS$25k–50k / month
WORK STATUSOpen to work
Exact performance: HiddenSearch indexing: Blocked
THREE-STEP WORKFLOW

From account connection to shareable profile.

01

Create an account

Basic signup takes about 30 seconds. Your complete profile timing depends on eligible accounts and review.

02

Connect Meta or Google Ads

Authorize access through the platform’s official OAuth flow. Eligible data from the last 12 months is imported.

03

Review and publish

Confirm classifications, metric families, privacy settings, public information and your profile URL before sharing.

HONEST CREDENTIAL STATES

A badge that changes when the facts change.

Disconnecting an account never leaves an evergreen “Verified” claim behind. Viewers see the current status and date.

Verified

The account remains connected and data is inside the active update window.

Last verified

Updates have stopped, but the profile keeps an honest final verification date.

Verification stale

The imported data is older than the product’s defined freshness window.

Disconnected

Authorization has been revoked and the profile no longer claims active verification.

Private

The owner has temporarily removed the public profile.

EXPLAINABLE CLASSIFICATION

Skills people can understand. Labels you can review.

AI organizes platform activity into structured evidence. It never disguises an inference as a platform certification.

INPUT SIGNALS7 SIGNAL GROUPS
01Conversion events
02Campaign objectives
03Platform
04Industry
05Budget level
06Performance period
07Account activity
AI classified91% HIGH CONFIDENCE · DEMO

E-commerce performance

Purchase and conversion-value events consistently align with sales objectives across the eligible coverage period.

WHYPurchase value + sales objective + stable activity
REVIEW REQUIRED54% LOW CONFIDENCE · DEMO

Subscription or lead?

Trial and lead events overlap. MervinTalent holds the metric family instead of forcing a potentially wrong classification.

WHO IT IS FOR

Proof for the next professional conversation.

01

Agency media buyers

Use platform-sourced experience in a job search or internal promotion without exposing agency clients.

Use case ↗
02

Freelance performance marketers

Give prospective clients a shareable evidence page while protecting current client relationships.

Use case ↗
03

Independent consultants

Add a traceable capability summary to proposals instead of relying only on ad-manager screenshots.

Use case ↗
CLEARER EVIDENCE

From “trust me” to “see the source.”

STATIC PROOF

Screenshots

  • Can be edited
  • Context is easy to remove
  • May expose client information
  • Difficult to keep updated
  • No comparable benchmark
MANUAL CLAIM

Self-reported résumé

  • Metrics entered manually
  • No platform connection
  • No verification date
  • Objectives often mixed
  • Difficult to interpret
MERVINTALENT BETA

Beta is now open.

Build a privacy-controlled profile from eligible Meta Ads and Google Ads performance, then review every field before publishing.

Join the beta ↗
Meta Ads data connectionGoogle Ads data connection12-month performance importAI metric-family classificationIndustry benchmark calculationPublic profile generationAvailability is subject to Beta access and eligible platform permissions.
TRANSPARENT BY DESIGN

Questions worth asking.

Clear answers about OAuth, attribution, privacy, benchmark eligibility and what “verified” really means.

01What exactly does MervinTalent verify?+

It verifies that displayed performance data was imported from an advertising account through an authorized platform connection, and records the data coverage and last verification date. It does not certify the person or prove sole responsibility for the result.

02Does OAuth prove that I personally caused the results?+

No. OAuth proves authorized access to the connected account and the source of imported data. Performance can also reflect product, price, creative, website, team and market conditions.

03Can I manually edit performance numbers?+

No. Platform-sourced performance fields cannot be manually changed in MervinTalent. You can correct profile information and request a review of AI classifications.

04Will clients’ names become public?+

Not by default. Client names and account IDs are excluded from public profiles unless a future product flow explicitly supports and confirms a safe public field. Account IDs are never public in this experience.

05Can viewers see exact ad spend or revenue?+

Exact spend, revenue and performance values are hidden by default. A profile can show a broad spend range, metric family and percentile without publishing the underlying value.

06How are percentile rankings calculated?+

Eligible, aggregated observations are matched by metric family and relevant context such as industry, platform, market, budget range, time period and campaign objective. Metric direction is normalized before the connected-account observation is placed in the cohort.

07What happens when there is not enough benchmark data?+

No percentile is shown. The profile displays “Benchmark unavailable · insufficient comparable data” until the cohort meets the configured privacy and statistical threshold.

08What does “platform verified” mean?+

It means the performance field came from a connected advertising platform and was not manually entered in MervinTalent. It is a source label—not an endorsement from the platform.

09Is MervinTalent certified by Meta or Google?+

No. Official OAuth and platform APIs describe how data is authorized and sourced. They do not mean Meta or Google has certified MervinTalent users or their skills.

10Which OAuth permissions are requested?+

The consent screen lists the permissions required to identify eligible advertising accounts and import performance. MervinTalent should request only permissions needed for those functions; the exact live permission list is shown before authorization.

11Can MervinTalent change my campaigns?+

MervinTalent is designed to import and structure performance, not operate campaigns. The live OAuth consent screen remains the source of truth for permissions granted.

12How do I revoke account access?+

Disconnect the account inside MervinTalent and revoke the app from the advertising platform’s connected-app settings. Revocation stops future imports and updates the public verification state.

13What happens to my badge after disconnecting?+

The profile no longer displays an actively verified state. Depending on your visibility settings, it shows Disconnected or a dated Last verified state.

14Can I hide or delete my public profile?+

Yes. You can unpublish the public URL, disable search indexing and remove the profile. Account disconnection and profile visibility are separate controls.

15How often is performance data updated?+

Update frequency and freshness windows are shown in the product and on the profile. The public page always displays a last verified date so viewers can judge recency.

16Can an agency account be shared by multiple media buyers?+

Yes, account access may be shared. A MervinTalent profile must not imply that one person was solely responsible for connected-account results.

17Does this profile prove sole responsibility for performance?+

No. It is one piece of professional evidence. Hiring and client decisions should also consider scope, role, collaboration, creative, product and market context.

18How long does the Beta remain free?+

The Beta is free while the current Beta terms are active. Any future pricing or plan change will be communicated before it affects an existing profile.

A better performance credential

Your best work deserves
better than a screenshot.

Connect an advertising account, choose what stays private, and create a platform-verified performance profile.

Official OAuth connectionNo manual performance entryPrivacy-controlledRevoke anytime